Business Objectives And Ethics In Commercials and Children

Children are our future and businesses future as well. Parents on the one hand have had their raising children and on the other hand a children that is attracted by commercials or adverts by businesses such as McDonald's, Burger King, Converse, Telecommunications, Toys, PC games or Apple, despite that governments and campaigners are fighting for better child advertising standards and regulations, or improved food quality there is in my opinion no chance for parents so save their children from advertising.

How do businesses target children as consumers and Usage of their resources to target children

Business target children by commercials on TV, on the internet, on billboards or in the shopping centers. For example the average American child watches an estimate between 25,000 to 40,000 television commercials per year. Teens in the US spend around $160 billion a year. Children up to 11 spend around $18 billion a year. Tweens between 8-12 year olds spent totaling more than $30 billion in other spending by parents. Children under 12 and teens influence parental purchases totaling over $130-670 billion a year. The resources shown that in 2004 were watched 25,600 commercials by children in the US. That suddenly moment when parent and a child are in a store, and you are walking through cereal aisle and children starts with high-pitched tone ,,mommy please I want a corn flakes " not because of it's healthy composition but because of thousands of hours of market research in a form af commercials on TV.

Limits for businesses to attract children and an idea of advertising products only to adults

In my opinion there should not be any limits except vulgar things in commercials, produce dangerous promoting things to children and promote addictive products in commercials such as alcohol or cigarettes before midnight. Otherwise it's propably som kind f right to attract children and teenagers to buy some products, because children are getting much more money today than in the past, so they can afford things, they would not be able to pay for in the past, so it's good to attract children and teenagers to buy some product or to use some service, because if the idea of the product`s existence is to be useful for a special age category, then it would not make much sense to be promoted on a generation not related to the product or service.