Ethics And Marketing

Ethics are actions that aren't required by law yet necessary for keeping businesses running, in terms of behavior towards others in the field.
Ethics are important, because they affect its success. If a business does something that disturbs its customers or sponsors, their income will decrease and may bankrupt.
The issue in Lance Armstron affair was that he created a very successful, non-profit , cancer fighting organisation,  called Livestrong. The reason is that the main representative of this organization, Lance Armstrong, was accused of using performance-enhancing drugs.
However the " plan to continue support of the Livestrong initiatives by Nike created to unite, inspire and empower people affected by cancer".Nike left its options open; if Armstrong is proven to be a cheater, Nike will withdraw its support. But if the cyclist proves his innocence, Nike will go back to fully supporting Livestrong and Armstrong.
This action may be beneficial, since the organization itself still gets some money. Nike may also inspire other organizations such as Michelob Ultra, Trek Bicycle and Radio Shack to do the same.
Lance Armstrong is the founder of a very successful non-profit organization who helped to raise $500 million over its operating years. Sponsors should realize that Armstrong's mistakes shouldn't affect people for whom this organization was build.