Marketing- Advertising Techniques

A slogan identifies product with a specific symbol. Benefits of slogan are defines the motivation of the company. Your purpose must appeal to the customers. Company slogans can make you stand out of the crowd. A slogan help people to remember the company. Once people like your company's name then every time they will think of that slogan, they will automatically think of the company and about your slogan. For example McDonald's with his slogan '' I'm Loving It''when you are eating in McDonald's you automatically connect yourself with that product.

A logo identifies product with a specific symbol. Benefits of Logo are: -Helps make a generic name unique so that uniqueness factor is what most every business should strive for setting yourself apart from others in your industry. Gives your product service a "personality" what mean that there has to be some image that is imprinted on the minds of most customers to make your brand strong.

Repetition is when business makes product familiar to the customer by that is mean the more familiar a customer is with your brand, the more credibility they attribute to it.  Benefit of Repetition is that you will let to people that you exist.

A jargon is when the sale man use a technical terminology to impress the customer. A benefit of it is that customer will start thinking that this product, for example a computer has to be very good because it is very specific. The marketing and public relations industries in particular have expanded the lexicon of business terms that marks the global business environment.

Testimonial endorsing an idea by a prominent person such as by actress, musical artists or sports giants. A benefit of this is that a product is promoting by a famous person. So if the celebrity uses the product, then it must be good, so I will purchase it too. An example of this si this picture where Jessica Simpson is backing a product and telling people it works from her own experiences.

Snob Appeal makes assumption that this product is better than others. A benefit of this is that a business uses a new technology and new possibilities to purchase the customer to their product by saying that this product is better than all previous. e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

-->

Plain folks make an appeal to the ordinary person. I am just like you, Your views are similar to mine, and I am working for you. A benefit of this technique is for example when a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product you will think that uhm, this product must be good if there is a family like mine and is eating cornflakes.

 Emotional appeal use emotional feelings that are connected to a product. They usually appeal to positive emotions like your desire for success. A major benefit to emotional appeals is that they can cut past the noise consumers are inundated with.

Name-Calling is a way of smearing your opponent. Intent is to damage opponent. It is usually used by politicians and product companies. A benefit of this is that it intended to provoke conclusions about a matter apart from impartial examinations of facts. Name-calling is thus a substitute for rational, fact-based arguments against the an idea or belief on its own merits of an idea, belief, or proposal. It is often employed using sarcasm and ridicule in political cartoons and writing.  In this example name calling is employed using sarcasm and ridicule.

 Transfer  is a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols such as waving the flag to stir our emotions and win our approval.The benefit of it's is that we are asking ourselves when we are confronted with this technique a questions such What is the speaker trying to pitch? What is the meaning of the thing the propagandist is trying to impart? Is there a legitimate connection between the suggestion made by the propagandist and the person or product? Is there merit in the proposal by itself?. An example of it is this picture which is transferring your feelings of peace to protecting your country.